Tag Archives: Solid Edge marketing and publicity

Matt Lombard’s Dezignstuff Returns

It is with sadness and a grin I see Matt’s blog revived. Happy to see him back without the shackles of corporate droids tied to his hands and mind. Sad because in some ways Matt’s departure and the ending of the multi day national event Solid Edge University represents to me the closing of the final chapter of Solid Edge’s foray into the user community.

Now what is about to be said is my opinion based on people I have known over the years who were in positions to be aware of what was going on internally with UGS, Siemens and Solid Edge. It also is based upon personal observations of things seen with my own eyes. Corporate can be so ugly and petty and being privy to what goes on behind closed doors is often more disgusting than it is a privilege.

Some years back the discussion of reaching out to the user community and potential customers was a desirable thing. The halcyon days of Karsten Newbury and Don Cooper running Solid Edge and actually caring about the outcome for both users and Solid Edge. They believed as I did that Solid Edge was the best and should become #1 in sales in its category. As an aside here after exposure to Inventor for three years and seeing how terrible it is compared to SE it amazes me there are so many Inventor users. Drink the Kool-Aid I guess and use a program that is far harder than SE to work in.

Matt was part of a plan to appeal to SW users and also give insight into how SW users worked, what they expected and how to set up SE to make the transition from SW easier. And of course Matt had a monster blog with numbers you would not believe and was the author of the popular “SolidWorks Bible”. Sad to say from the very beginning people in the PR departments of Siemens and UGS and SolidEdge resented his arrival. Not one of them had ever accomplished what he had nor will they ever. Company programmed droids far more fond of meetings to decide everything and then more to talk about prior meeting conclusions. Bereft of any personal initiative and eaten up with all the rules that say you can’t do this or that, off they went to slay this dragon that suddenly appeared in their midst. Make no mistake Siemens has a culture of meetings and don’t rock the boat and an almost petrified approach to progress. It is why the company is in trouble and is nowhere near as profitable as it could be. Self imposed paralysis and never-ending turf wars.

Like the one the NX UGS guys have waged against Solid Edge from day one. They bought SE for Synchronous. Something they did not create but could appreciate. But once you adopt the Red Headed B——- ya gotta work to hide him from proper company. They did this and the fight was constant. Moving SE forward was as much fighting against those internal corporate saboteurs as it was the market place where it is difficult at best to get people to switch CAD programs. I believe Matt was contained in a hermetically sealed room insulated from his potential market appeal and severely limited as to personal initiative. Something the droids hate with a passion because if someone ever did prevail in a big way in the personal initiative arena they just might look as bad as they really are. Questions could be asked and that’s a no-no. Can you tell I have nothing but contempt for these people? These people who have conspired to make a brilliant product be hidden from public view as much as is possible. It continues to this day and who knows what pissy little company droid was finally responsible for running the last vestige of the good old days off. Matt’s departure is the final closing of the make SE bigger and the community better as far as I am concerned.

Writing a blog when your heart is no longer in it can be difficult. I hope that Matt can find a love for blogging again and these corporate idiots have not beaten it out of him. Speaking from personal experience when you spend lots of uncompensated time doing something as silly as being a “fanbois” for a product you like and use it is discouraging when A, companies take you for granted or B, even worse conspire against their users which in my case means me to. I don’t quite know where Matt will go with his new-found freedom nor what he is going to write about as an underlying theme with his blog. I suspect he has not fully decided either but you know what?

Welcome back to the real world Matt and I wish you the best.

Now for the sordid Autodesk world as it revolves under the onerous hand of Andrew “Baked Beans” Anagnost. “Blog Nauseam” is the very best aggregate blog site I know of to keep up to date with the shackles of slavery being formulated for Autodesk customers and has been added to the blog roll. Steve Johnson is meticulous in his documentation of current Autodesk events and has tons of people feeding him information. You have any interest in Autodesk products you need to read his blog. While primarily about Autocad the slave owner problems are universal for every Autodesk customer of any Autodesk product.

This betrayal of a customer base is unprecedented in the software industry. Yes I know Adobe but they are far from being an industrial design build civil engineering motion picture studio tool like Autodesk is. Autodesk just needs to fail completely and miserably in this extortion effort. If you are currently a perpetual seat holder with Autodesk make your rational plans to leave. If you are thinking about buying into Autodesk think again. If you do go along with or buy into this new Autodesk world there is something wrong with your decision-making process. Willful masochism and a total lack of regard for IP security from forced online exposure comes to mind and you go there. I am not. The clock is ticking and my perpetual seat renewal is this coming December and Autodesk will never see another penny from me.