I enjoy reading Ralph Grabowski’s posts. One of them arrives every Sunday Evening and it is called Upfront Ezine. Today there was a reference from a blog I had pretty well forgotten about since my primary focus regarding Autodesk products has been HSM which apparently is not used by Steve Johnson.
He is a long time yearly maintenance Autodesk customer who is like myself feeling the customer love oozing out from the portals of Autodesk. Well at least one portal for sure. Here, have a read.
While you are there read a bunch of other stuff from real life customers and users of Autodesk products. They keep up better than I do with what all is going on or being said regarding Autodesk. It is interesting to me to see that independently of influence from Steve’s blog I was reaching the same conclusions about the future for permanent seat holders and Autodesk.
One of the things that has disturbed me recently has been the encroachment of psychobabble adspeak words into the HSM forums. Offered primarily in support of why links do not work on new and IMPROVED web sites and why features are not finished years after first being presented and the pace of improvements drops considerably. When I start reading Autodesk people using words like “leveraging” in relation to failed websites and stuff never finished it alarms me. It is a clear sign of things going wrong. People who used to use plain English and were concerned about things being right for customers become supplanted by those who thrive on Autodesk first and only and customers are meant to be BSed to. Look people, when someone starts all this adspeak stuff who do they really relate to?
So I think of this verbiage tossed around now and what I have seen and heard in regards to the atrophy of new user improvements and functionality regarding HSM. I think real hard about all the utter garbage from Autodesk I read today at Blog Nauseum.
There are signs in life that tell forward-looking people it is time to consider what is prudent and wise for themselves.
First and foremost I am loyal to my own company. Then I am loyal to fellow CAD CAM users who also for better or worse have to use software to earn a living by. I am not loyal to software although I am a big fan of good useful software. It helps me earn a living. But there comes a time where what was once good can become a bad thing. Or a thing not worth the price of admittance anymore since scant improvements do not justify yearly expenditures.
This leads to a couple of comments. Permanent seat software is the only type to consider at any time. Like right now with the customer unfriendly Autodesk ecosystem. As a permanent seat holder I can register my immense dissatisfaction with the way things are going by simply not giving them any more money. Only with permanent seats can a corporation be held accountable for lack of new user benefits. I can and will work for years without spending another dime. You get suckered into subs only and you pay forever and over time pay more and more for less and less.
Let me ask you something. If you were a greedy corporate type and you wanted to have a captive customer base who had to continue to send you money just to work. If you were a greedy corporate type who wanted to do away with the onerous burden of having to spend money for provable new benefits to entice customers to buy and stay. If you were a corporate type who wanted to squeeze your customers (captives) for more and more and get paid before their light bill’s were what would YOU choose as your modus operandi?
Autodesk has clearly made the choice that you subscription customers are to be ATM’s. They apparently are also going to force permanent seat customers out of their safe zones and into the slave zones which saddens me but somehow does not surprise me.
The handwriting is on the wall. At this time I can’t think of a single Autodesk product I would recommend to anyone. It is not that there are no great products there. I like HSM a lot and intend using it for years to come. I can’t in good conscience recommend it to anyone though because the only way you can now buy it is the subscription chattel model. I do not and will not ever support a company that goes there nor recommend that a business become captive to an uncontrollable cost structure where the overlord can just decide they need more money from you but you never get more from them in return.
People all I can say is if you are thinking of going there don’t. If you are there as a permanent seat customer as I am it is time to make a move towards an alternative so you can make an orderly transition. It bother me a lot to read the stuff I read today at Blog Nauseum but it did connect more dots for me with info from long time Autodesk product users.
Time to let the Autodesk ship of corporate greed lose their food source and be starved into submission or bankruptcy. I would prefer they recant this ugly future for the duopoly of subs and permanent seats your choice. At this time I sadly concur with the fed up Blog Nauseum people who believe untrammeled anti customer greed is the way Autodesk is going to be.
Hey just for giggles go here.
And from this article I will leave you with this quoted paragraph from Carl Bass.
“Mr. Bass said that in Q3 the company “made progress on our two major initiatives: growing lifetime customer value by moving customers to the subscription model, and increasing adoption of our cloud based solutions. Given that this quarter was the most uncertain when we started the year, these are fantastic results.” He noted that “product subscriptions drove the vast majority of the new model additions. The launch of industry collections, the next generation of suites that include many of our cloud services, contributed to our strong growth this quarter. Collections are a great example of how we’re simplifying our offerings while increasing lifetime customer value.”
So you dear customer are now nothing more than an ATM and you will pay up and shut up.