The Autodesk Juggernaut Picking Up Speed

It was a couple of years ago when I gave up on Solid Edge ever getting the market share it deserved. One of the chief reasons was what I perceived to be a new ploy by Autodesk to assemble pieces of the complete manufacturing puzzle together to smother competition. This first really began with the acquisition of HSMWorks and continued with the purchase of Delcam lock stock and barrel. Today I was perusing the CNC Cookbook site and specifically this area. http://www.cnccookbook.com/CCCNCSurveys.html

Reading the CAD and CAM surveys was a bit of an eye opener. Now there is a section in here where they talk about how they generate the data used if you are interested. I was not as I figured with a couple of million visitors a year the surveys probably had a pretty good representation of what is reality in shops earning a living with software.

As a CAD side note here go through the years and see how poorly Solid Edge fares here. This has been my personal experience also for years as I have heard “you use Solid Edge? you are the first person I have met to do so” so many times it makes me ill. This is true by the way 60 some miles north of the SE headquarters in Huntsville. It fully explains why there are fewer than 500 users at the annual convention which ought to draw many more with its bargain rate pricing. The users just are not out there to begin with and CNC’s surveys are the first independent effort at generating market share data I have found that appears valid based on my own experience. It is what happens to a fine product whose future is determined by people who would just rather it went away.

Of even greater interest to me were the CAM surveys done here in 2010,2012,2014 and 2015. Go there and read in full these various years for CAD and CAM but in a nut shell here is what they had to say about CAM market share.

2010 2015
HSMWorks all Inventor and SW 1% 17%
Camworks I assume SW and SE 2% 5%
NX 6% 5%
Powermill 2% 5%
Featurecam 5% 3%
Mastercam 29% 27%

Basically Autodesk has gone from nothing to 25% of the higher end CAM per CNC Cookbook criteria.

In the “low-cost” category per CNC cookbook data we have Fusion 360 going from 0% in 2012 to 55% share in 2015.

I have been fascinated with the well planned multi-year conquest of Mid Range Manufacturing started by Carl Bass a few years ago and this survey was the first time I could see quantifiable results coming in. It does not look good for the competition. It is not my intent to hammer on the subscription thing here but with these stellar numbers I wonder why common sense has not overtaken the agenda at Autodesk. It is time to rethink this and stay with the seats and subs and let users choose. You guys are whipping the market as it is far better than I had imagined so don’t get greedy and keep winning customers just the way you have been by earning it with superior products and prices. Clearly it has been successful to date and market share is accelerating.

The other amazing thing here is the stark contrast to Dassault. SW has been famous for vaporware and grand visions from the bizarre mind of some French guy who could care less about reality. For years they have trotted out one cloud based thing after another just to watch them crash and burn. Autodesk on the other hand has Fusion 360 and the only thing that has crashed here is Dassault’s abortive plans to be first and foremost with the cloud for manufacturing.

I just sit here and think about SE as I write all this. Here longer than Inventor with 8% current market and here as long as SW with 22.7% bringing up the rear with 1%. It really makes a difference when the guy in charge has a plan. There was a brief period of hope under Newbury Cooper but they were run off for the cardinal sins of competency and caring about the future. Things not valued at Siemens who is struggling financially and can’t figure out why. SW’s share by the way has declined from 25% in 2013 and that is the result of mismanagement also. SW has had to work really hard to run off their long-suffering and amazingly loyal customers but they have begun succeeding.

Here is my vote for Autodesk to not change things as they were at the end of 2015 and continue on the way they were with a proven method for conquest.

2 responses to “The Autodesk Juggernaut Picking Up Speed

  1. Dave-
    I’m not sure how much validity the data has coming from CNC Cookbook. The samples are small at around 300 respondents. I also didn’t see how they can span the same software across the different “ranges” of software. I’m surprised the survey is using CoCreate and Unigraphics brands. Those are both legacy brands that have been either rebranded (Unigraphics is NX and has been for over decade) or absorbed by competitor (CoCreate was purchased, absorbed and rebranded under CREO).
    Just my opinion. But it was interesting to see the cloud results for F360 and Onshape.

    • Hi Ryan,
      I had some questions to especially the ranking of what was high end. However this is the only survey attempt I have been able to find that asks the question of who ranks where. Software companies are so secretive with subs numbers that since they don’t release anything valid we are left with information like CNC’s to extrapolate from. Do you have a better source of information? I would be happy to post it and this is true for anyone who has a better and more accurate source for market share data.

      The information about SE though sure does ring true in my personal experience I hate to say.

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