Value Is Where You Find It

Received my final renewal notice for Solid Edge yesterday. In June I had my last one for CAMWorks for Solid Edge. It is with some very fond memories and some really ugly ones that run through my mind as I ponder the idea of corporate intent and regard for customers. CW4SE of course never had a chance with me again after the debacle of software failure endured at this end from them. They have considerably improved their time frame for releases with ST8 being done a little over a month after release. Technically I could have expected a license for this since the cut off date was 6-15 and my license was good until 6-30 but why ask when I would not use it?

I had a little time under my belt with the ST7 SP1 CW4SE release which appeared to be as good as anything they had produced since the integration with SE. But I was struck at that time with just how cumbersome and time consuming CW4SE was compared to IP HSM and never cut another part with it again. Why take a chance on these guys again when their forums on the SW side are littered with long time problems, like the Tech Data Base which is fundamental to making CW4SE work like promised, that don’t seem to be well resolved since Geometric bought Pro CAM in 2008. When the time to complete a CAM plan took so much longer and was far more complicated than IP HSM.

Solid Edge is of course my favorite design program. Inventor is clunky to me and while part of it is being new to it part of it is inherent direct editing and importing deficiencies. I deal with a lot of imported parts and SE allows me to do what I want right away and quicker than the original authors could in the native program. The direct editing capabilities are far better at this time in SE and this is how I have worked for seven years now. The pace of improvements for SE has dropped off the chart though and the single biggest thing touted this year appears to be the ability to work with Surface Pro’s. Pure window dressing and the equivalent of SW offering two rendering programs at the same time a couple of years ago rather than digging in deep and providing meaningful new functions for CAD creation. It is what companies do when the desire to improve a product goes away for whatever reason and they want to leave it on autopilot because it does still represent income. Plus who could you sell it off to anyway?

The grand total of the maintenance for SE and CW4SE for one year would have been $4,000.00. For a combination of a design program that seems to have peaked and a CAM program that only masochistic people would inflict upon themselves while eagerly waiting for today’s problems to inflict pain on them.

http://descriptive.link/siemens-product-news-sans-solid-edge will take you to Siemens new products page. An industry news letter that talks about software they have. I see interesting things for the high dollar stuff but for SE there is just a silly rendering contest. Why nothing about what SE designs and the cool stuff made with it and case studies utilizing it? Because Siemens does not care to sell or promote SE. The corporate regard for SE shows in examples like this where Marketing and Publicity for Siemens chooses the topic. It could also just be laziness on the part of Siemens Marketing and Publicity where a whole group of people who must have had talent at some time are employed. But Siemens has a culture where if nothing is done and you can pass the buck for another day and not make a decision but show you had meetings you get this big fat paycheck so why work? Why be productive and make decisions that may come back and haunt you?

If I was a stock analyst and I knew how much time and potential was being wasted through this smothering bureacracy Siemens has allowed to develop I would dump my stock TODAY. It is no wonder their profits are down with the massive amount of unproductive overhead they have. I figure the Mr Big over Siemens bought UGS in an effort to make Siemens manufacturing more efficient. Sadly now the short term effects of buying efficiencies have been subsumed into the belly of the beast and the do nothing think nothing make no waves culture reigns supreme. Now put SE into these hands that not only can’t run what they have well but have genuine animosity as the UGS people do towards SE and tell me how bright the future is. Siemens admits they are not as productive as their main competitors and they are going to have to suffer real financial pain before changes are made. I have no idea how you would turn something like this around though when you have trained your workforce to be unproductve and have paid them handsomely to be so. They think it is what you want and the paychecks are proof of it.

I refuse to fund the people who have ruined SE’s future and have deliberately choked off funds to develop it with.

Here is the starkest contrast I can think of between Siemens SE and Autodesk’s Inventor. On one hand we have Mr Big Carl Bass who owns serious manufacturing equipment and has it in his personal shop. He writes CAM programs for parts his two hands and mind produces with this equipment. He is all the time making an effort to be in places that revolve around manufacturing and education for manufacturing. As far as I can tell not only is he in charge but he is committed to the idea that what he does is important not only to Autodesk’s future but Americas as a manufacturing giant. He is a maker of things with his own hands and he gets it.

Siemens has a guy over SE named John Miller that no one sees. No one hears from him and he has absolutely no desire to make chips or promote manufacturing or SE. Unlike Karsten Newbury who while he did not personally cut parts had a manufacturing degree and DID get the idea. Siemens ran him off and replaced him with a mindless drone place holder. This then is the measure of what these two companies believe and think of you the customer. Remember you make a living based upon the software you use and you better think hard about what regard the authoring company has for you. If I was an SE VAR I would be seriously concerned since it is clear Siemens does not worry about the future with anything SE.

So on one hand we have Inventor Pro HSM everything Autodesk has to offer for $10,000.00 and $1,500.00 per year. Over there we have SE + CW4SE at $20,000.00+ and at least $4,000.00 per year and this is far from everything there is to offer. You stick in 5 axis for CW4SE and you are probably up to nosebleed heigths. On one side we have a software company that believes in manufacturing and has spent money to buy the tools to make economical best in class manufacturing a reality if not now in the near future. They make their living off of software and it has to be right or they won’t thrive. On the other we have an ossified manufacturing concern where the software they purchased represents a tiny fraction of their gross and they quite frankly don’t care about you. They bought the software to improve their internal efficiencies. At one time I thought this was a good thing but now conclude for SE users it was not. A program on autopilot in a company that could care less about you is not good.

On one hand we have a company that offers free software to startups and free two axis machining to SW and Inventor users. They desire to be your partner. On the other hand we have, well we have Siemens SE. Run by what’s his face and stifled by UGS hatchet men in combination with Geometric who evidently only cares about your results when the heat is on. Oh, and two axis milling for SW and SE users is $4,500.00. People who like your money but don’t see things as a two way street where the benefits must accrue to both sides of the equation.

I have not made up my mind about SE in the title of this blog. I still really like the program and the Siemens UGS people can’t kill the productivity already there they can only limit it’s future development. I sit here with fond memories and a program that is still my principle modeler. It feels more and more though like Solid Edge belongs in the title of this blog as a memorial to what was and not what will be. Sure do miss you Karsten and what you represented that is no longer here.

Are Marketing and Publicity People really Aliens?

As an aside here. What is it with marketing people? Does their designer bottled water they must consume before any planning is done contain serious sedatives? I am seeing the same thing with Autodesk as I did with Siemens although not as bad. There are lots of things to talk about regarding events and activities already paid for or done. Human interest stories that revolve around software use or the educational field and you don’t see squat. I don’t know who is in charge of Autodesks marketing but the same disconnect as Siemens is there. Why is it so hard for these people to talk about what is here and present and relevant to existing and potential users?

I was told about a Walter cutting competition in Germany I believe it was. Where HSM did really well and the only negative thing was the endmills did not last quite as long time wise as they did in Volumill. Well the physics of cubic inch metal removal rates being what it is I imagine they did not. But when you are cutting parts in less time I know what I want and it is the most metal gone per minute and HSM won that. It would have been interesting to see the total cubic inches removed per tool to. So why has marketing not talked about this and why can’t I get this information to blog about? I have asked and nothing although admitedly I have not asked marketing people for this I have asked others within Autodesk.

Carl Bass was on sabbatical recently but he made time to go by an educators conference and talk about software I presume. He does not need a prompter or a script. He has a passion for this and I hear it was very well received. Is this not a relevant human interest story to CAD and CAM users? Somewhere buried in the files of things good to talk about and already paid for that Marketing and Publicity is so clueless about this too dwells. I would really like to be in the mind of a marketing dude for one day just to see how they figure out what is important and what to talk about. The public face that is the result of their efforts is so alien to me and so lacking for content readily available that I just can’t figure out what makes them tick.

But then I drink spring water and not “designer” water so perhaps I never will understand.

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