It has been a great time to be an Edge user with the upcoming stuff in ST6 and the integration with Camworks. At least in the technical aspects of Solid Edge there is great progress. I am pretty discouraged however with the marketing and PR side and their reprehensible general lack of planning and forethought as to how the ST6 launch is being handled. It is the sixth version in a row that has been a profound failure and I just don’t understand how this can be. I’ve spent enough time however raking them over their much deserved hot coals and have now come to a decision on prudent use of my time as you can’t help those who willfully refuse to help themselves.
ST6 is not in my hands yet and probably will not be for weeks so I have nothing to talk about there and add to that some time to learn my way around since I am earning a living while doing so. (My current projects can do just fine with ST5 so I don’t need to learn ST6 right away anyway.) As a result time is at a premium and learning new stuff is secondary. In addition my beta of CAMWorks expires July 31 and quite frankly I don’t have the money to get it for a few months as other things are more important to me right now. I have cut loose some customers earlier this year I probably should not have been in such a hurry to get rid of but they stood in between me and what I really want to do which is to manufacture and stop so much of the field work that requires my presence and takes me away from manufacturing in my shop. This transition period means money is tight while I spend time designing and reverse engineering and figuring out how to build things and what to build. It also is the future for me up until I retire so it is far more important to me than coughing up the dough for CW4SE. As a result it could be months before I will have this money in hand. For now even though I hate my current CAM software it is paid for and I can use it.
I have some comments here for Geometric and SE. I hear numbers about discount incentives for people they would like to have as customers. The numbers are not anywhere close to what it is going to take for most people to trash their investments in other programs and their accumulated legacy data. With a new program launch you really want people to switch you need to START at 50% off. CAM (and CAD to) users can put up with bad things they are familiar with for a long time if there is not a serious cash incentive to switch. You can talk logic and how much more efficient you are and integration and all that stuff, which incidentally is true in this case, until you are blue in the face and it will fail to make many users buy into what you are selling. You want a good launch you better inspire buyers with savings. I was talking to a VAR recently and I asked him what kind of discount I could get from him on CW4SE. He was kind of offended that I would want to get the best deal I could and stated that he had to earn a living and basically couldn’t give the stuff away. Well I have a business and have to earn a living too and I have to contain and control my costs however I can and I ALLREADY have lots of time and money tied up in a program that can cut my parts. I did not say that to him because somehow I knew that when the shoe was on the other foot it was irrelevant. So you guys just hang in there for as close to full price as you can and then stand around a year from now and wonder why the launch of CW4SE did not bring about the hoped for results. It’s OK when it costs me gobs of money but not when it costs them. Funny thing is that I thought the majority of all income from software was from maintenance over time and not initial sales. But then being visionary has not been a problem for marketing for some years now. I was sold SE back just before ST1 was launched for $3,000.00. This was for one years maintenance and $1,500.00 for a seat of SE Classic. I have been here since and have no plans of going anywhere for the rest of my working life. Was it worth it for SE and the VAR to get me in the gate with an incentive I could not refuse?
As a result of these things I will not be posting on CW4SE for an undefinable period of time. I will get ST6 in hand fairly soon though and that I will be posting on as interest spurs me and as time and convenience permit. It has been my habit to post at least once a week but until you have produced a blog post and especially one with a video you have no idea how much time one post can take before you are satisfied. So considering these things I have decided to take a break. I am not gone but I have a better use for my time than frequent posting on whatever topic I find of interest.
I have to admit there is another thing that really bothers me in addition to the above. I read today some garbage from Dassault about cloud this and that and I remember that when Matt’s blog for SW was shut down so was the pre-eminent site for talking about the deserved bad stuff happening with Solid Edges biggest competitor. Then his SE blog On The Edge is shut down and all the people who were following him and interested in his journey with SE have nothing to inspire continued reading. I don’t have to be privy to the reader counts to know that the Petri Dish crap the official Siemens nuts have come up with is killing things. I used to check for Matt’s stuff all the time and I know others did to. And if they are like me they see nothing in official SE land that inspires the same loyalty and based upon that I am certain of my reader counts comment being true. If Siemens does not care enough get rid of these impediments to their future it kind of kills my desire to help SE move forward. As I see it these marketing and PR people are and have been for some time collective and colossal failures at getting the SE message out and I am going to say right here and now they are the single largest threat to the technically deserved success of SE. I believe they have the capability to kill the future potential of SE and indeed will do so if they can get away with it. As far as I can tell there is only one really active purely voluntary blogger for SE and it is me. That by itself is a damning thing and another indictment of the PR/marketing people that they don’t care one little bit about stirring the pot and inspiring people to want to use their product and write about it.
SO, I am going to take a break from it all and get my house in order and my new projects up and running and just pretend for a while that I don’t care that bad planning and execution from marketing and PR are destroying the future that could and should be of the software I love to use and have supported. Right now I have neither the desire or time to spend here like I have been and I hope everyone who looks forward to reading what I have to say understands.
Thanks and Regards, Dave Ault