Why Solid Edge remains so poorly marketed is a mystery to me. I can tell you this was a topic amongst users and VAR’s at SEU2012 and since then in private conversations I have had with these two groups. A common comment was why didn’t the dedication and planning evinced for SEU2012 bleed over into promoting Solid Edge to the MCAD software world in general?
Today I am reading over at Matt’s blog http://www.dezignstuff.com/blog/?p=8222#comment-3224672
some interesting comments upon Dassault and one reflects directly upon this lack of sales effort by Siemens or Solid Edge or just whoever is in charge of publicity. In part I quote “Our customers are calling with strange questions. It’s clear that the competition is taking advantage of the situation. If I were them, I’d be far more aggressive. Picking up another product to sell is not out of the question. DS has approached some of us with a new contract which looks like a bad business proposition for me in my position of uncertainty. I would not be surprised to see some resellers knuckle under and become essentially puppet organizations for DS. As a large value added reseller in the US, I can’t imagine that other channel organization owners are not thinking the same things that are going through my mind.”
So why is it that even competitors are asking why it is so quiet? We users ask this to with no answer and ponder the whole disconnect from reality. Here we believe in the software and the PR department does not and what is wrong with that picture? If it were me I would be finding out just who this is and chasing him and his customers down. This one disgruntled guy could be worth hundreds of seats and be a perfect referral to other VARS who are justifiably concerned for their future with Dassault. Instead here he sits evidently in a vacuum safe from the Siemens/SE PR department.
I am getting to the point where I believe these marketing whiz bangs with degrees need to return to reality and find out what appeals to users and make a plan. Then carry it out and then stay with it because once started it has to have longevity and frequency to be effective. Dassault has a bunch of 3DEXPERIENCE (never forget the all caps that is important) wonks who talk above the heads of their users and potential customers. Autodesk has guys that say dumb stuff like “
“Autodesk approaches strategy in a two-part process: Strategic Intent (“where we want to go”) and Strategic Realization (“how we will execute against the intent”). We are focused on The Autodesk Experience — How do all of our products and services work together in the cloud? As part of this, we spent A Year of Learning Dangerously where we learned a great deal about broad disruptive changes impacting the industries we serve:”.
No user has a clue what this guy meant but he is convinced it was worthwhile. So these guys have fruit baskets and bowls of nuts for PR directors in many cases but at least they are getting name recognition out there. For some reason the Solid Edge/Siemens PR department thinks I guess that sales can work through osmosis or telepathy or something. Write the software and They Will Come I guess. Anything but what has proven to work else where in their target market.
Look guys, it is a New Year and time to step up to the plate and CRUSH Dassault like you ought to know you can. You do know this and believe this don’t you? Act like it then. Dassault is doing everything they can to self destruct and you guys do nothing meaningful with this golden opportunity. Even your competition wonders why Solid Edge is not interested enough to at least communicate with and offer deals to all the Solid Works user refugees looking for life rafts. I don’t get it and I don’t know one person who does but then I am not in charge of PR. Considering what I see with Dassault and Autodesk and Solid Edge I have to really wonder how these PR guys are picked.
I can guess that being a simple minded user who would consider utility and cost savings promotions and stability of the software’s future direction as paramount to a cohesive ad campaign I am most certainly not qualified to be there.
Look, can I say this, well I am not asking actually. This conquest of Dassault is a time limited offer. If you do not get busy someone else will and it is your own future you compromise with this stubborn refusal to get busy with PR in a meaningful way.
Time to go back to work and stop pondering the byzantine logic of PR specialists.