There are times where knowing about things and not being able to talk about them is a mixed blessing. It is a privilege to be told and shown things in confidence. But it is a PITA when you know you have good things to share but can’t until the OK to talk is given. Especially when you have a blog and would love to get the word out.
Back in Solid Edge University 2012 there were a few things shown and integrated CAM for the future was one of them. It was public then and still is but that is about all we can say about it. Today however I was given a teaser video and with great delight I will share it with you.
I am excited, I know how droll can you be when software excites you, but I am and you have a clue why now. This is only one of other things that will happen at SEU2013. There is a philosophical shift at Solid Edge towards a complete manufacturing ecosphere and an emphasis on design to manufacture for engineering professionals and companies large and small. They have a plan and are adhering to it to be the best mid range MCAD solution in the world and this will now include integrated applications that will allow for design and then to parts out of your door to customers. After all one of the largest manufacturing conglomerates in the world, Siemens, bought UGS (NX and SE and the rest that goes with them) with the intent to use it to enhance their own production and design. I think better than any other major CADCAM software writing company out there these guys understand and work towards real world efficiency and we get to benefit from this as software customers.
OH, and can I say with complete confidence there are NO CLOUDS in our future and no kernel changes either. Life is good when you know where your software of choice is headed and their leadership tells you so in plain English and then shows you with their actions they mean what they say. How refreshing in this day and time to deal with people who put their cards on the table rather than a bunch of obfuscatory PR corporate leader BS meant to gull you into places your companies can’t really afford to be.
There will only be one time where it can all come together for Solid Edge and this year will be it. If you can possibly be there I would most certainly advise it. Hope to see you there!
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Tagged 3d design, Autodesk, CAD, cam, camworks, catia, Creo, Dassault, design, direct editing, hsmworks, Inventor, machining software, manufacturing, NX, PLM, Proe, Siemens, software, Solid Edge, Solid Works, Solidedge, solidworks, Surfcam, Synchronous Technology, ZW3D
I have decided to take a bit of a new direction regarding MCAD specific program commentary. While I am interested in what is happening in the MCAD world I don’t have enough real hands on knowledge to talk from a user perspective on things like SolidWorks or Inventor, the two main competitors for Solid Edge. I do intend to talk about generalities and where they are heading but my real interest in these programs is not the nuts and bolts of how they work for daily users but rather where they are going and the severe problems ahead for users because of this. Problems like kernel change and forced cloud usage, corporate management that won’t be honest with users and other things like this are fair game and require no daily CAD program user abilities to reflect upon. Or the serious lack of direct editing which has been such a boon in my world with Solid Edge.
A question that comes up periodically from some SolidWorks users is just what do we Solid Edge users do with our program of choice? This in conjunction with a past post of mine requesting problem parts that had no takers made me think about why I write this blog and what purpose would I like it to serve besides being a bully pulpit for things I like or dislike.
My sole reason for getting involved with CAD programs was based upon the realization in 2003 that I needed to expand my machining capabilities beyond manually operated equipment. This led to me getting my first CNC mill, a used Haas VF3. At the time Surfcam was offering a free 2d program which was all I needed. What quickly became apparent to me was that you have to feed this CNC mill and you need parts to put in the CAM plans to do so. Just like the genesis of CAD in the real world was for the ability to communicate to machines to manufacture objects I was now faced with the same quandary.
The path I followed was buy a machine and then you need a CAM program to utilize it. Then I discover that since so much of what I was asked to do was reverse engineering of existing parts or design new I needed a CAD program. So 2D or 3D? It never made any sense to me at this point in time (2004) to learn 2D when it was clear after research that the future of machining was going to be off of 3D shapes. Besides that a 3D part is ever so much more self explanatory and visually concise that I never hesitated to go directly into 3D modeling and bypass 2D. Lets face it, all I ever need in 2D anyway is more easily created from 3D.
And of course history based Parametric modeling has it’s own share of problems which led me to have a look at Synchronous Tech in Solid Edge just before the release of ST1. I bought Solid Edge ST1 and have been here ever since for all my parts creation or imports.
My sole use for design has been to feed the manufacture of parts either in my shop or as parts created and sent to others who have capabilities I don’t for manufacture. And in reality while many designers I fear never see the inside of a manufacturing facility the only real reason for their jobs is that it is expected that somewhere at sometime something will be made from these designs.
SO with this in mind I begin the Solid Edge for Manufacturing series. I am going to take parts I design and produce in my shop and show how I do so with the emphasis on parts design for manufacturing. From designing for manufacturing to designs that incorporate assemblies which allow me to cut parts and jigs for those parts from the parent part I intend to demonstrate how this shop does things with Solid Edge. In the near future the upcoming wonderful CAM goodies I can finally talk about when Solid Edge University starts up this June will be in addition to parts creation. Yeah that’s right you heard me CAM goodies on the way.
The frequency of these posts will depend on when I think I have an interesting or different type of part to talk about so if this is of interest just be on the lookout.
By the way, the upcoming SEU2013 this June will be the only event like this in the history of Solid Edge where you can be there when all the pieces of the puzzle are finally put in place. Hasn’t been one like this before and there can’t be one like this later so may I recommend to the curious or the fence sitters debating going that you do so.
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Tagged Autodesk, CAD, cam, camworks, catia, Dassault, design, direct editing, hsmworks, Inventor, machining software, manufacturing, Proe, Siemens, Solid Edge, Solid Works, Solidedge, solidworks, Synchronous Technology, ZW3D
Let me take a moment of your time here to just mention a few things. In many ways what I had hoped for with SE has been delayed for a few years or has never been a part of SE to begin with. There are things I can’t talk about so let me just say this. I fully expect SEU2013 to be everything I could hope for and more in every area. This year SE will have a complete foundation to really launch itself over the course of the next few years to be the next CAD king.
I have wanted this before but this time I am fully expecting it to begin. Where SEU Huntsville was exciting because the SE community was re-established and SEU 2012 Nashville saw it double in size this event in Cincinnati will eclipse anything held for SE over it’s entire history. This year SE begins a new chapter as a complete design to manufacturing ecosystem in every way and there will only be one event like this in the history of SE. There will be much bigger events in the future but this one will be the beginning of the real deal for SE and if you can possibly be there I think you will be well rewarded.
When you write you quite often look for zingers or persuasive words to convey your point of view. I don’t have any this time and all I am putting here in this post is what I believe will be the future of SE and in particular the significance of SEU 2013 to this future. I invite you to be a part of this.
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Tagged Autodesk, Autodesk Inventor, CAD, Creo, Dassault, design, direct editing, Inventor, Solid Edge, Solid Works, Solidedge, solidworks, Synchronous Technology, ZW3D
Oleg Shilovitsky responded to my post on Intel’s position on the cloud. In his response I was a bit floored to realize what a danger employee rebellion has become and the obvious lack of security methodology at many places that would allow this to even happen. Here is an article he wrote about this.
As an aside here I am coming to the conclusion that with the advent of Google Glass creating a whole new category of corporate espionage potential not only will you have to prevent “Glassholes” at work you should probably terminate “Bring Your Own Devices” too. But this is a separate issue that will have to be enforced by any security conscious company. As a philosophical thing here I am appalled at the idea of Google Glass and the erosion of privacy both for people and companies this abomination represents. The jeopardy Glassholes represent in so many ways staggers the imagination. Just like street view but only on steroids and following you everywhere and anywhere you are whatever you are doing and a Glasshole is present in public in private and at the workplace. And somewhere Google has a record of everything and don’t doubt for one second that the audio and visual recording capabilities of this stuff will be used by Google when the wearer does not request it. Or a hack job from somewhere will turn it on at demand from an external source just like the one for the iPhones a while back. Just like Adobe did by enabling audio and camera recordings without asking permission to do so a while back. The singular common preventable problem here is access to external elements like the internet or cell phone networks
What I address here today is yet another reason to prohibit any design and manufacturing data access to the cloud and apparently the only method that is going to work is complete isolation from the peril the cloud represents. Look, Dropbox is a cloud thing on cloud servers and you read the fine print and they make no guarantees of security and there will be nothing to make your IP loss whole to compensate your company for it’s loss. It is just another convenience for people to use for file transfers that sadly happens to be just another shopping cart for whomsoever will and has the talent to do so. Verizon does a study on this called Data Breach Investigations Here is one http://www.verizonenterprise.com/resources/reports/rp_data-breach-investigations-report-2012_en_xg.pdf
Please note the graph on page 16.
The vast, like 98% or so, of your clear and present danger according to them is external. While they don’t break it down this specifically I would assume that employees using Dropbox and the data being hacked from Dropbox would constitute itself in the external threat category even though it’s origin was an employee. But truthfully it’s origin was that this employee had access to the cloud with your data and the only method of prevention would have been NO CLOUD ACCESS AND NO ACCESS TO ANY EXTERNAL NETWORK. I question the 98% figure as seeming to be high but have no way of doing so with knowledge so I am going to have to accept their numbers.
Add yet another way to the myriad of ways that the cloud is your enemies best friend and your competitors best expenditure of “Research and Developement” funds.
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Tagged 3d design, 3dswym, Autocad, Autodesk, CAD, camworks, cloud, Creo, Dassault, design, direct editing, Solid Edge, Solid Works, Solidedge, solidworks, Synchronous Technology, ZW3D
I have been writing about the fraudulent nature of the promises of any CAD (And CAM as far as that goes!) on the Cloud company for a couple of years now. My real interest began when Dassault decided they were going to gut the security of every one of their clients by forcing the use of the cloud. Or at least that was the stated intent at the time as they attempted to paint a pretty picture of how things would be for those foolish enough to buy into this. http://worldcadaccess.typepad.com/blog/2011/01/41questionsaboutthecloud.html
Now I know I have discussed this at length before and I have quoted the above article before. But it bears repeating here that basically none of these questions have been directly answered by any CAD or CAM on the cloud company. I feel they know these are not solvable problems right now so rather than admit this they just won’t talk about it. Those of you in the real world outside of the corporate boardrooms might even go so far as to say deliberate deceptions would be the right term and I think so to. The idea that single threaded applications can’t work better in the cloud where there are hundreds of cores available for your use is swept under the carpet. Instead we hear the cloud is a wonderful thing and no one bothers to qualify what he says. Indeed if they were honest they would say that this CAD cloud thing is applicable to FEA and rendering only and is dependent upon your internet connection quality and has gobs of charges waiting in the back ground. That single thread is still that and what they offer does not fix this. But you can still rent hundreds of cores if you wish. And they will make sure it ends up costing you more in the long run because it is all about the money and not about you.
Every once in a while I see an article I consider quite powerful for the viewpoint I subscribe to regarding the cloud. Today I bring you one from Intel CIO Kim Stevenson. http://www.zdnet.com/intel-cio-kim-stevenson-on-big-data-openstack-women-in-it-7000014221/
I think it bears repeating a bit of it here.
“•Design: “Silicon design will never go out to the cloud. That’s our core IP,” said Stevenson. She added that no cloud service level agreement or chargeback would ever compensate for Intel’s intellectual property being leaked. Instead, product design runs on a high performance computing grid that’s internal.
•Manufacturing: Manufacturing is another area that won’t be put into the cloud. The information is housed in small data centers near the manufacturing site and later aggregated.”
Now I am going to ask publically of Dassault and Autodesk these questions.
If Intel can’t protect it’s data online how will you be able to do so?
If chargebacks won’t cover Intel’s proprietary information losses how can you cover CAD and manufacturing data losses for the customers you have and want to force onto the cloud?
Last but not least is why do the representatives from the top down from Dassault and Autodesk blatantly lie about and or ignore the various egregious aspects of the cloud and expect to get a free pass on this? Now I say they lie deliberately and with intent as I refuse to believe that all these things I find in public domain as news they are unaware of. Deliberate omission of information is after all a method of lying isn’t it? And they do refuse to make whole anyone using the cloud and their software from any damages that result. Read the TOS for Fusion 360 as an example. What is left is for CAD and CAM customers to start considering the integrity with which their CAD software suppliers are treating them. If you are using Dassault or Autodesk products and they force you to the cloud in any way to use their products they quite clearly have contempt for you as a customer and only see you as chattel dollar signs. If you are contemplating using ANY CAD or CAM program that forces your data to the cloud from anyone you are in jeapordy. I mention Dassault and Autodesk because their actions to force users into an insecure paradigm for whatever reason causes them to lead the charge here.
As a fine example of corporate deception and double speaking I present Autodesk’s Fusion 360 TOS. In particular pay attention to sections 7.1, 7.2 and 7.3 and it tells you all you need to know of the integrity of Autodesk and how they will stand behind their customers. This is the current version from 3/13/13
For Dassault we have http://www.3ds.com/terms-of-use/ While I did not spend a whole lot of time digging I could find nothing on Mechanical Conceptual and I suppose this is because it is not out there yet for the public. But in any case pay attention to the weasel words in section 9. I am sure you will find them amusing as I did.
Is it any wonder with the integrity of the cloud service offering companies that Intel does not want their intellectual properties or their manufacturing data to reside there? I find these comments from Intel CIO Kim Stevenson to be incredibly revealing and directly damning against Dassault and Autodesk from an unimpeachable source they can’t contradict. The lawyers that Dassault and Autodesk employ agree totally with Kim Stevenson and thus these onerous evasions of responsibility from them to any customer who uses cloud based whatever from these guys.
An interesting commentary I read recently stated that when us old fuddy-duddy users who still believed in things like autonomy and personal control over our affairs, data and destiny were replaced by the young guys who were so electronically connected in every area of their lives and could care less about fuddy-duddy concerns this cloud would work. Work for who dare I ask? Somehow I think that when even these superior mentality uber-connected cutting edge near cyborg wannabes get screwed enough by these cloud companies they to will reject this mess. Nothing like a little real life medicine to cure naivety I always said and thus will die the current equivalent of the Dot Com frauds of the late 90′s.
Look people, in particular those of you with Dassault or Autodesk or considering them or any other CAD CAM company that would force you to the cloud. Can you afford to deal with companies that treat your lifeblood with such disdain? Intel clearly thinks not and so should you in my opinion.
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Tagged 3d design, Autocad, Autodesk, CAD, catia, cloud, Creo, Dassault, design, Fusion 360, Inventor, machining software, management, manufacturing, n!fuze, NX, PLM, PLM World, Proe, software, Solid Edge, Solid Works, Solidedge, solidworks
Reading today a post http://ontheedge.dezignstuff.com/is-solid-edge-the-best-cad-program-youve-never-heard-of/1044 over at Matt’s “On The Edge” blog about SE. I was writing a reply there when I realized that it should be a post here on my blog as it was becoming way to long to be a reply at his. This perception that persists with SE and dumb or no marketing exists because the actions of UGS and then Siemens/SE have made it so. I am writing this as I see it by the way and I am judging this situation based upon what I have seen for six years and the reasons I have heard for this. This was not an idea that just happened out of thin air but rather it is the result of either malign or benign neglect from UGS treating the red headed step child like the bad kid who should not be seen or heard. After they absorbed the Synchronous tech from SE into NX that the NX guys did not come up with. And then after that marketing departments that do I don’t know what but whatever it is they do it has not been effective. Anyway here is my “reply”.
Yeah I don’t know about marketing for Solid Edge. From the days of 2005 when the SE yearly events were killed and this Velocity thing happened I just don’t get it. If you remember with ST1 all that was really mentioned was this amorphous undefined Velocity thing. Truth of the matter is that it should have been SOLID EDGE and the Velocity family because all those add-ons had no reason for existence without a robust CAD design program for them to run on. ATTENTION, for those of you in Rio Lindo PLM PDM blah-blah-blah have no reason to exist without CAD program output! ST1 had a brief mention in places but the ads, such as they were being few and far between were for mostly this amorphous Velocity thing. It reminded me of that dumb “purple pill” ad from years ago where they talked about the pill and never said what it did. And it led directly to Roopinder’s famous “Solid Edge– the Best MCAD Program You Won’t Buy” article.
A little later nothing has changed and this article by Deelip.
I am told by various people that there is a huge cultural mindset problem that propagates the idea of things as they have been are best as it protects my fiefdom or turf. Now I am not there behind closed doors to really speak authoritatively on this so I am relying on what I have been told. This is the group that was inherited from UGS days prior to when they were bought out by Siemens. Why in the world this should be I don’t know as it ought to be clear to any of these foot draggers that if SE sells like it should and there is a unified and cohesive SUSTAINED effort to promote SE all will profit. Siemens makes more money and so do users as larger market share draws more work opportunities. I know shops nearby that have to buy SW only because their largest customers use SW and it is a condition to get their work that you have a current seat of SW. Market share in so many ways drives opportunity for all involved and I don’t see any real enthusiasm or concerted relevant efforts up to this point in time from Solid Edge marketing to change this.
Now I thought two years ago SE was going to do the aggressive promotion thing but after a brief period of excitement we had Local Motors as the only real offshoot other than the establishment of the Solid Edge user conventions which have been a real success. We had a series of user “Summits” one year but not the next. Now I want to say this about the University events. This is a key building block towards creating an energized user community. It has been done right from top to bottom and I look for double the attendance this year over last year again. As for Local Motors I have been told that it has generated a lot of interest in SE and I have no way of judging the validity of that claim. I do know that every actual professional SE user I know could care less about it so evidently it was meant to appeal to someone besides professional CAD users. Ah, people like maybe SW and Inventor users dare I say will probably feel the same way. Professional users want to know how it can improve their problems at work and bottom lines for their businesses. They are by and large not interested in crowd sourcing where the value of their output is significantly diminished. They have this odd notion that they should be paid for what they do and have no interest in things like Local Motors.
I believe that what will be the fastest way for SE to grow market share is to appeal directly to current users of other CAD programs with evidence of how SE will improve their day and bottom line. Once professional users are making the switch and larger market share is gained for SE you will see academics and the rest teach it more and promote it more. After all help wanted postings ARE the best engine to create interest in your product. Or so I think but then I am not an advertising executive so what do I know.
What I am choosing to believe with some evidence I know of is that after all these years there will FINALLY be a cohesive and serious effort to promote SE this year. I think the beginning of this in the public eye will be SEU13 this June in Cincinnati. I fully expect more integrated aps for SE and the Synchronous side of SE will be fully mature in every area. I see already some significant incentives offered for those who might switch from other programs and this is a big deal. Discounts help get a lot of people off the fence quickly. I am very excited about the upcoming release of SE ST6 based on some things I hear and things under NDA I can’t talk about. At this time I think the only possible way for this release to not be an epic event in the history of SE will be for the past mindset to stifle quality efforts at getting the word out. ALL the pieces of the software puzzle will be here in this one so the only reason for failure will fall directly upon corporate marketing and promotion. Dan Staples and the Solid Edge staff in Huntsville have done their job with excellence and now let us see if those other departments can do the same.
I get to say this because I am not a part of Siemens or SE I am just a user and I can’t lose my job over this. I certainly don’t know what all is constraining the marketing of SE. But from where this user sits if Marketing can’t do any better than the recent past with SE after all the good stuff coming up in ST6 and it were me that had to answer for it I would be putting on big boots and kicking some rear ends into gear where ever and how ever I could. SE can still be snatched from the jaws of victory by stupid marketing and turf protection or whatever it is that has so capably stifled SE in the past. I am certain that market share for SE is growing and I hope that this is not used by the marketing department to justify their efforts because whatever the growth rate is it should be double that or more and it is the exclusive failure to get the word out in ways that count to the real world that is, I believe, to blame.